Privacy policy

1. General Provisions

1.1. This Privacy Policy describes how 2J Group, SIA, REG. NO. 40203615735, LEGAL ADDRESS Stendes street 1 K1 - 42 (hereinafter also referred to as the “Data Controller”) collects, processes, and stores personal data obtained from its customers and individuals who visit the website (hereinafter referred to as the “Data Subject” or “You”).

1.2. Personal data refers to any information related to an identified or identifiable natural person, i.e., the Data Subject. Processing includes any operation performed on personal data, such as collection, recording, modification, use, viewing, deletion, or destruction.

1.3. The Data Controller complies with the principles of data processing established by law and can confirm that personal data is processed in accordance with the applicable legislation.


2. Collection, Processing, and Storage of Personal Data

2.1. The Data Controller collects, processes, and stores personally identifiable information primarily through the online store website and email. (NB! It must be supplemented if personal data is collected in other ways, such as in paper form).

2.2. By visiting and using the services provided by the online store, You agree that any information provided will be used and managed in accordance with the purposes outlined in this Privacy Policy.

2.3. The Data Subject is responsible for ensuring that the submitted personal data is correct, accurate, and complete. Providing knowingly false information is considered a breach of our Privacy Policy. The Data Subject is obliged to immediately notify the Data Controller of any changes in the submitted personal data.

2.4. The Data Controller is not responsible for any damages caused to the Data Subject or third parties as a result of incorrect personal data submitted.


3. Processing of Customer Personal Data

3.1. The Data Controller may process the following personal data:
3.1.1. Name, surname;
3.1.2. Date of birth;
3.1.3. Contact information (email address and/or phone number);
3.1.4. Transaction data (purchased goods, delivery address, price, payment information, etc.);
3.1.5. Any other information provided to us during the purchase of goods or services on the website or when contacting us.

3.2. In addition to the above, the Data Controller has the right to verify the accuracy of the submitted data using publicly available registers.

3.3. The legal basis for personal data processing is Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation (GDPR):
a) the Data Subject has given consent for their personal data to be processed for one or more specific purposes;
b) processing is necessary for the performance of a contract to which the Data Subject is a party or to take steps at the request of the Data Subject prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which the Controller is subject;
f) processing is necessary for the legitimate interests pursued by the Controller or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject requiring the protection of personal data, particularly when the Data Subject is a child.

3.4. The Data Controller stores and processes the Data Subject’s personal data as long as at least one of the following criteria is met:
3.4.1. The personal data is necessary for the purposes for which it was collected;
3.4.2. While the Data Controller and/or Data Subject can exercise their legitimate interests in accordance with applicable laws, such as submitting objections or filing legal claims;
3.4.3. While there is a legal obligation to store the data, for example, under the Accounting Law;
3.4.4. While the Data Subject’s consent for the respective data processing remains valid, provided there is no other lawful basis for processing.

Once the conditions mentioned in this point cease to exist, the storage term for the Data Subject’s personal data also ends, and all relevant personal data is irreversibly deleted from computer systems, electronic and/or paper documents containing such data, or such documents are anonymized.

3.5. To fulfill its obligations to You, the Data Controller has the right to transfer Your personal data to cooperation partners and data processors who perform necessary data processing on our behalf, such as accountants, courier services, etc. Payment processing is provided by the payment platform makecommerce.lv; therefore, our company transfers the necessary personal data for payment execution to the platform owner Maksekeskus AS.
Upon request, we may transfer Your personal data to state and law enforcement authorities to protect our legal interests, including preparing, submitting, and defending legal claims.

3.6. When processing and storing personal data, the Data Controller implements organizational and technical measures to protect personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.


4. Rights of the Data Subject

4.1. In accordance with the General Data Protection Regulation and the laws of the Republic of Latvia, You have the right to:
4.1.1. Access your personal data, receive information about its processing, request a copy of your personal data in electronic format, and transfer it to another controller (data portability);
4.1.2. Request correction of incorrect, inaccurate, or incomplete personal data;
4.1.3. Delete your personal data (“right to be forgotten”), except in cases where the law requires data retention;
4.1.4. Withdraw your previously given consent to data processing;
4.1.5. Restrict the processing of your data – request a temporary halt to the processing of all your personal data;
4.1.6. Contact the Data State Inspectorate.

You can submit a request to exercise your rights by filling out a form in person at Kaplavas 5 or sending it electronically to info@loveyou.lv.


5. Final Provisions

5.1. This Privacy Policy is prepared in accordance with Regulation (EU) 2016/679 of the European Parliament and Council (April 27, 2016) on the protection of natural persons regarding the processing of personal data and the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the applicable laws of the Republic of Latvia and the European Union.

5.2. The Data Controller reserves the right to amend or supplement the Privacy Policy at any time without prior notice. Changes take effect upon publication on the website www.loveyou.lv.